Alibaba has kicked off its annual 11.11 global shopping festival with an event in Beijing, China. It is being claimed that this year’s event will the largest in terms of reach and scale. The group has already started pre-ordering on October 20 for the Singles’ Day shopping extravaganza, according to the company reports.
The event will witness participation from 180,000 vendors and 200,000 smart stores in China across categories including apparel, fast-moving consumer goods, beauty products, automobile, and home decor industries which will further boost traffic to both — online and offline channels. Tmall and AliExpress will be Alibaba’s domestic and overseas online shopping platforms respectively, and Singapore-based Lazada, Alibaba’s subsidiary, will serve the Malaysia, Singapore, Philippines, Thailand, Indonesia, and Vietnam markets.
Additionally, Alibaba’s food delivery platform, Ele.me will provide delivery services for select Starbucks stores across 11 cities in China, including full coverage in Beijing and Shanghai. Starbucks and Alibaba struck a deal earlier this year to work together in the country.
The major highlight of the month-long celebration which leads to enormous excitement among consumers is the 24-hour mega sale that starts right after midnight on November 11
The 24-hour sales skyrocketed from US $ 7.8 million in its first year in 2009 to a staggering US $ 25.3 billion last year.
Bharat Tex Special Report 2026 
