With consumers becoming increasingly aware of where and how products are made, and brands being held accountable, the power of trusted certification marks has never been stronger. As the world’s best-known textile fibre brand, the reputation of the iconic Woolmark logo builds consumer trust and confidence in knowing it has certified a long-lasting, quality wool product. The Woolmark Company is a leader in the fibre industry that has become a symbol of supply chain integrity and adds value to wool products that align with market demand for a greener future.
The Woolmark Certification programme provides independent quality assurance and authentication. Through independent authorised laboratories, wool products are rigorously tested to ensure they meet Woolmark’s tough standards. The five core tests are: Wool content; Colourfastness to light; Durability; Laundry testing and Colourfastness to liquid. By certifying wool and wool care products under this programme, Woolmark licensees can confidently promote the quality of their product and unlock a global network of education and resources. Woolmark certification is indeed more than just a mark.
The Woolmark Certification at a glance…
“Woolmark licensees become part of a trusted global network, with access to unrivalled industry intelligence, product development expertise and marketing support,” explains The Woolmark Company Managing Director John Roberts, adding, “As an independent textile and product certification scheme, it strengthens the value chain of wool textiles, providing quality assurance to licensees’ customers and signifies an unwavering commitment to quality and authenticity.”
With consumers becoming increasingly aware of the importance of trusted certification marks, the Woolmark Certification programme has evolved to meet market demands.
Supply chain licensees can now pass their Woolmark licence onto retailers and brands as a value add to the sale of their licenced wool products at any stage of the supply chain, including yarns, fabrics and garments.These changes aim to increase consumer sentiment for wool by increasing number of quality-certified products in market and increase loyalty and retention of supply chain partners through an unrivalled account management service.
Consumers are becoming more cognisant. According to a recent Nielsen survey conducted on behalf of The Woolmark Company, the impact clothing has on the environment continues to emerge as an important issue, with wool perceived to be more environmental-friendly than man-made fabrics, reflecting wool’s positioning as a sustainable fibre.
As part of this, supply chain transparency is being called upon, with consumers becoming interested in how and where a garment is made, much like we have seen in the food industry.
The evolution of the Woolmark Certification programme helps the supply chain roadmap their wool products’ chain of custody.
What are the benefits of the Woolmark Certification?
Further to this, 82 per cent survey participants agree that the Woolmark symbol ensures quality. Independent quality assurance and authentication from verified laboratories means Woolmark licensees can get assurance of the fibre composition of wool textiles and garments.
Since The Woolmark Company has strong footprints across the globe, the technical support has to be unmatched, and the company doesn’t disappoint here as well. The global Woolmark Technical Team can always be reached for on-demand technical support and product development. Apart from this, the global network of brand and design partners of The Woolmark Company can assist licensees to connect with them for a smoother conversation.
Not just this, business promotion with Woolmark global marketing channels amplifies the brand awareness and client reach with swatch and yarn features in the company’s trend forecasting and sourcing guide – The Wool Lab and The Wool Lab Vision: “Be championed on our global digital and social channels.”
Other benefits include staff development and training – that include tailor-made training days, webinar participation and educational resources on the Woolmark Learning Centre; as well as tailored support which enables Woolmark licensees to have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations and exclusive resources.
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To apply for Woolmark Certification, fill the form here
About The Woolmark Company:
The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.
The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.
