DuPont™ Teflon® Fabric Protector has Huge Potential for Uniforms

DuPont India has introduced the new marketing campaign for DuPont™ Teflon® Fabric Protector entitled “My Life History”, together with leading domestic apparel brands in India. The campaign reinforces the outstanding stain management properties of Teflon® fabric protector combined with a new chemistry that is kinder to the environment. Teflon® fabric protector means less washing, less water, lower wash and dry temperatures, less energy, less wear and tear, and that can mean less impact on the planet.

“India is a key growth market for this business and has been selected as one of the first few countries for the launch of this new global campaign,” said Dipal Parikh, Business Manager, South East Asia. Teflon® treated fabrics are ideal for workwear, upholstery, in railways and automotive industry. Uniforms for air hostesses, firemen, police, hotel and schools have huge potential and hence the campaign will find its success here.

Some of the global brands and retailers who have had Teflon® treated products in their stores are – Next, George, Debenhams, Nike, adidas, Max Mara, Prada, La Redoute, to mention a few besides many Chinese and other Asian brands.