The British Designer, Stella McCartney, who has a longstanding partnership with Adidas, has created a new water-saving T-shirt as part of the sportswear giant’s “DryDye” global initiative. The technology which is pioneered by DyeCoo Textile Systems, Netherlands, uses pressurized carbon dioxide in place of water to colour textile fibres, resulting in not just reduced water consumption but also less energy and fewer chemicals than conventional dyeing methods.
For Adidas by Stella McCartney’s Fall/Winter 2012 collection, McCartney has designed a blue-and-white leopard-print T-shirt with batwing cap sleeves and a round scoop neck. “It’s been incredibly exciting to work with this amazing new technology that uses no water at all in the process,” says Stella McCartney. Over the summer, Adidas has produced 50,000 DryDye T-shirts and since the production of a single T-shirt requires up to 25 litres of water during the dyeing stage, the company estimates that it has saved a total of 12,000,00 litres of water.
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