Flipkart Minutes and Amazon Now are expanding their fulfillment networks and customer reach as they seek to strengthen their presence in India’s quick-commerce market, which is projected to reach US $ 65-70 billion in GMV by 2030.
While Amazon is utilising its Prime membership base to drive adoption of Amazon Now, Walmart-owned Flipkart is banking on its 250 million active users to scale Minutes as both companies ramp up fulfillment infrastructure to challenge market leaders Blinkit, Zepto, and Swiggy Instamart.
Amazon Now orders are currently growing 25% month-on-month, highlighting the intensifying competition in the sector.
The quick-commerce arm of Flipkart, Flipkart Minutes, has expanded its footprint to over 1,000 micro-fulfilment centres spanning more than 130 cities and 8,000 pincodes. The company now aims to further strengthen its quick-commerce network by increasing the count to 1,500 centres by the end of 2026.
The growth was led by expansion in Tier-2 and Tier-3 markets, which recorded a 42-fold increase in scale compared with last year. Flipkart Minutes added more than 90 cities.
Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfilment centre count, behind Blinkit, which operates 2,243 such centres, according to recent research.
Rivals Zepto and Swiggy Instamart are also expanding their networks with 1,139 and 1,143 dark stores, respectively.
Flipkart noted that Gen Z has emerged as its fastest-growing customer segment and now accounts for more than 40% of its customer base.
According to research firm Bernstein, India already has more than 5,500 dark stores and small warehouses used to fulfil rapid online orders, and that figure is expected to rise to about 7,500 by 2030.
Bharat Tex Special Report 2026 
