Two well-known business executives recently spoke at a lively event held by the CMAI Achievers Club. They shared their knowledge on how to succeed in cutthroat marketplaces and develop a strong brand.
The first session was given by Kamal Khushlani, Founder of Credo Brands Marketing Ltd., who discussed the “Successful Journey of Mufti,” one of India’s top fashion brands. Dr. Basesh Gala, Founder of 39Solutions, a well-known business coach, then gave a talk on “How to Grow in Competitive & Difficult Markets,” offering insightful advice.
Important topics covered in the Brand-Mufti session were market gaps, flexibility, new and trendy fashion trends, creating a distinctive brand identity, the goal of mindset, and more. Members were able to connect team visions, create meaningful and achievable goals, and understand strategic business principles during the Competitive Market Growth session.
Image Courtesy: CMAI
Speaking about the event, Rajesh Masand, President, Clothing Manufacturers Association of India (CMAI) said, “The objective of CMAI Achievers Club is to conduct powerful sessions with select esteemed speakers, professionals, and brand owners who share their experience and business logic.”
In the inaugural “Brand in Spotlight” session, Kamal Khushlani shared the motivational story of Mufti, emphasising the value of resilience, flexibility, and a strategic focus in creating a successful brand. In 1992, he embarked on his trip with a meagre sum of Rs. 10,000. He initially struggled with a number of issues, such as buying and selling clothing in a cutthroat market without having any official business training.
Following up, Dr. Basesh Gala’s talk on “How to Grow in Competitive & Difficult Markets” emphasised the significance of comprehending the obstacles faced by MSME’s in the Indian market and addressed frequent problems including a lack of processes, scalability, and innovation. He underlined the significance of putting in place straightforward, efficient mechanisms and a distinct value proposition.
At the end of the event, Ashok Thakkar, Chairman, CMAI Achievers Club stated, “We were thrilled to have such luminous speakers with us today and extremely grateful to them for delivering informative, engaging and thought-provoking presentations which inspired everyone with risk-taking abilities for resultant success. Both the sessions significantly benefited our members and we are confident of a positive impact.”
