US sporting goods company Brooks Running announced on Wednesday a 5 per cent increase in global revenue and a 7 per cent surge in North America year-to-date.
For seven quarters running, Brooks has led the adult performance running footwear market at US retail; so far this year, the company has a 21.4 per cent market share.
The Seattle-based business credited its expansion to its capacity to recruit new members, get over Covid-19-related supply chain hiccups, and stabilise inventory levels in the face of difficult international economic circumstances.
Through its direct-to-consumer business, Brooks has seen a 25 per cent growth in US e-commerce sales thus far this year. France and the UK witnessed a combined 22 per cent growth in income for the brand so far this year. They continued their omnichannel and regional growth, and they also saw advances in the Chinese market.
In addition to weekly community and fitness activities, Brooks opened a pop-up store in Los Angeles in August with the goal of fostering community engagement and offering a vibrant retail experience.
To keep up with the growing demand across all channels, the brand has increased the size of its distribution facilities by building new and larger facilities in the United States and the United Kingdom. As part of its marketing campaigns, Brooks has established strategic alliances with fitness applications like Strava and Joyrun and provided equal support to athletes competing on a worldwide scale.
“Brooks is winning with runners in an incredibly competitive marketplace,” said Jim Weber, CEO at Brooks Running.
