Marimekko, the Finland-based design firm, will launch a community marketplace Marimekko Pre-loved for its vintage and second-hand goods on 25 August 2022.
The commemorate the opening, Marimekko will release a special selection of vintage dresses from the 1960s to the 2000s on the platform.
It’s noteworthy that besides peer-to-peer sales, Marimekko Pre-Loved will help independent B2C-vendors to sell their Marimekko second-hand goods in one concise marketplace.
The launch will enable to further increase the lifespan of its products.
Initially, Marimekko Pre-Loved will only be available in the brand’s home market Finland. However, going forward, the service is planned to be extended to other markets in the future.
Suvi-Elina Enqvist, head of innovation works, Marimekko, says “Marimekko’s design philosophy and operations have always been based on a sustainable approach – we want to provide our customers with timeless, functional and durable products that bring them long-lasting joy and that they will not want to throw away.”
The Finnish company was founded in 1951 and is known for creating high-quality apparel, textiles and home accessories.
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