Birla Cellulose, the fashion fabric brand of Aditya Birla Group, has opened its LAPF (Liva Accredited Partner Forum) Design Studio in Tirupur.
Tirupur, the knitting hub of India, has become third location globally after Noida and New York to have LAPF (Liva Accredited Partner Forum) Design Studio. The launch of the studio was attended by Dilip Gaur, Business Director, Pulp and Fibre Business, Aditya Birla Group and Managing Director, Grasim Industries, and Raja M. Shanmugham, President Tirupur Exporters’ Association (TEA).
The LAPF Studio serves as a one-stop customer experience centre for innovation, technical, product, and marketing solutions. The LAPF studio in Tirupur has more than 2000 fabric innovations of Viscose, Modal & Excel to offer. Technical specifications, and uniqueness of the fabric are available in a wide variety of fabrics including Woven, Knitted, Flat Knitted etc. LIVA’s seasonal collection, specially designed by the in-house designers, will be on display in the studio to align global buyers to the cluster.
“It is a happy moment for us to launch LAPF Studio at Tirupur along with TEA, which I feel serves as a fountain of innovation for Man-Made Cellulose fibre-based knitted apparel,” stated Dilip Gaur, Business Director, Pulp and Fibre Business, Aditya Birla Group and Managing Director, Grasim Industries in a statement issued by the company.
“The opening of LAPF Studio in Tirupur will serve as a platform for fuelling business growth for the cluster here,” said Raja M. Shanmugham, President, Tirupur Exporters’ Association. “TEA has a vision to always work towards excellence in buyer engagement, infrastructure, and product innovation through collaboration,” added Shanmugham.
Moreover, LAPF Studio is not just about buying, it is also a hub to connect with over 650 garment manufacturers & exporters, 50 local & international brands, 50 international buying houses, agents & traders, and 100 fashion design houses.
