Vancouver – the British Colombian Canadian city has been, for a long time now, a home to high-quality technical performance and premium brands like Arc’teryx, Aritzia, lululemon athletica, MEC (Mountain Equipment Co-op), Herschel Supply and Kit and Ace. Interestingly enough, the sector is set to continue prospering in the city as none of the companies have shifted their headquarters to bigger cities. Moreover, such movements are unlikely to happen in the near future.
According to a coverage by Business Vancouver, the designing, manufacturing and retailing clothing and footwear is contributing US $ 14.6 billion to British Colombia’s GDP. The factors which have helped Vancouver emerge as an activewear hub is the city’s vibrant setting and culture which places immense focus on healthy outdoors lifestyle. Besides, Vancouver’s weather and environment constantly updates the product development teams of these brands. Most of the brands listed above have their manufacturing setups in the city itself – thus making business sense to stay produce local and control the process from idea to production to ensure strict quality control.
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The local Government has recognized the sector’s potential and delivered significant support for its growth. “These companies are innovative, technology-driven and offer well-paying, highly specialized employment opportunities,” avers Greg D’Avignon, President/CEO, Business Council of British Colombia. British Colombia’s Ministry of Jobs, Tourism and Skills Training recently launched the Apparel Manufacturers Sector Engagement Project. The project brings together more than 90 apparel employers and associations, including CME, Canada’s largest trade and industry association — all committed to addressing common workforce challenges in the manufacturing sector.
