US-based outdoor clothing retailer, Patagonia has announced that it will donate 100 per cent of global Black Friday sales from their stores and website to grassroots organizations working in local communities to protect air, water and soil for future generations.
These organizations are small groups, often underfunded and under the radar, who work on the front lines. The company will also provide information at their stores and website about how to get in touch with these groups and easily be active in communities.
“If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country. We all stand to benefit from a healthy environment—and our children and grandchildren do, too,” the company release mentions.
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Patagonia has long been viewed as a leader in environmental stewardship, adhering to a business model that strives to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. It has always donated 1 per cent of its proceeds to charity, totalling US $ 74 million in the three decades.