In a move to strengthen its content-led commerce vision, Myntra has unveiled Glamstream—a lifestyle content platform that merges entertainment, trend discovery, and shopping into a single experience.
Technology News
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After taking a sustainable step with investment in recycling start-up The Post Fiber, the Spanish brand Mango also paved its way into the technological sector by announcing the launch of its AI-powered platform Mango Stylist and its dedicated WhatsApp channel. The step is taken to offer its customers a seamless shopping experience and boost its Plan 4E.
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Zedonk, a resource planner software company, has unveiled its new platform Z.Studio in association with a product lifecycle management software, to streamline the product journey. The software is engineered to help brands optimise their end-to-end operations, inventory, logistics and production. It will also assist the brands with their admin tasks and minimise spreadsheets’ overload.
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Decathlon, the global sports retailer, has entered into a worldwide collaboration with UK-based materials innovator Rheon Labs to integrate cutting edge material science into mainstream athletic wear and everyday sports gear.
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Gensmo, a fashion technology start-up driven by artificial intelligence, has secured more than US $ 60 million in seed capital.
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Google has unveiled a new AI-powered app called Doppl, designed to revolutionise online shopping by allowing users to virtually try on clothing. The app can also transform static images into animated outfit previews, offering a more dynamic and interactive shopping experience.






