Zero10 is known for providing innovative tech solutions for brands entering the digital world. It has launched a new ‘digital fashion hub’ that will allow designers, brands and users to create and wear virtual clothing through augmented reality (AR).

The AR Fashion Platformaims to create space for the ‘best in digital fashion’, the company said in a release, while also allowing virtual clothing to be wearable in real life through Zero10’s proprietary AR technology. The company worked with creators to gather opinions and feedback before launching the platform.

It also had plans to introduce an education programme for creators who want to learn how to transform designs into AR pieces. Additionally, the initiative of ZERO10 AR Fashion Platform will incorporate design  tools that will enable the space to be accessible to all.

As per reports, the CEO of Zero10, George Yashin, said: “Using our advanced technology and capabilities, we want to support the digital creator’s community to make this shift happen and create a future where fashion can truly be expressive and unique, limitless and more sustainable.”

He added, “We want our platform to become the designated space for collaboration, community and connection where anyone who is passionate about design, technology, content and digital fashion has a chance to bring their ideas into the world via augmented reality.”