Zalando – a leading online fashion retailer – has come up with “In your sizes” and “In your brands” concepts (filter features) intended to allow customers to make the assortment their own and enable them to find more of what they love and love what they wear.
With “In your sizes,” Zalando’s customers now have the added benefit of not only receiving size advice on a product detail page at the point where they are making a selection, but also having their personalised size recommendations applied to the catalogue.
“For example, if you’re browsing dresses because you’re updating your wardrobe for this fall and winter season, when you go into the dresses category, you will only see items available in sizes that will fit you,” stated Zalando.
It’s worth noting here that Zalando provides a varied range of clothing, shoes, beauty and lifestyle items, with nearly 5,000 brands and upwards of a million different articles. And, it becomes quite a task for a single customer to navigate that vast selection; hence, the release of new filter features will help customers in finding perfect size.
On the other hand, with “In your brands” feature, the customer can follow brands on the site and have these preferences reflected in the articles that top their searches.
The customers can also turn off these settings. If they’re shopping during Cyber Week for friends and family, they can remove this feature and return to an unfiltered browsing experience.
“We’ve noticed that the customers tend to buy within three to five brands where they know their size. This artificially limits their fashion choices, so the idea with the Size and Fit work that my team does – which is leveraged for the “In my Sizes” filter – is to help customers take the guesswork out of navigating the vast selection that Zalando provides and give them size recommendations across all of the brands and merchandise that we make available to them,” commented Stacia Carr, VP (Size and Fit), Zalando.
