Chinese fast fashion company PEACEBIRD chose Lectra Fashion PLM to further develop its market share and to keep an aggressive design-to-shelf cycle while continuing to cater to their diverse consumer base by streamlining their product lifecycle and collection management abilities. “We chose Lectra because their offer truly focuses on our needs and expectations. Lectra sees things from our perspective,” explains Chen Yang, PLM Project Manager at the Information Management Centre of PEACEBIRD, a retail-oriented company which holds multiple brands such as PEACEBIRD Metropolis menswear and womenswear. Lectra is the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials.
