Motherhood Maternity, the retailer for fashionable maternity clothes, basics and accessories, has renewed its contract with Discover e-solutions (DeSL), a company delivering integrated web-based solution.

The two companies were into a successful partnership for six years for the technology supplier’s end-to-end PLM software.

The partnership was aimed to guide and support the retailers’ product development process starting from raw materials, fabrics and trims to overall style creation.

Notably, the brand was voted as the Best Maternity Clothing brand by Ovia Family Awards, as well as What to Expect in 2020.

DeSL’s product lifecycle management (PLM) tool helped the retailer in further streamlining the product development workflow, improve accuracy and automate processes.

“The highly customisable platform is our true north and allows us to have one centralised tool to successfully manage our end-to-end product development for both our brands, Motherhood Maternity and A Pea in the Pod,” said Marla Ryan, Brand President, Motherhood Maternity.

DeSL has always worked towards helping the retailers accelerate their digital transformation journey.