French fashion technology and forecasting company Heuritech has released Asia SS21 trend report focused on China and Japan.
Heuritech analysed collections from Shanghai and Tokyo fashion weeks to determine key trends this SS21.
Gingham has emerged as one of the top prints featured on the catwalks and the streets for the Japanese market, with varying modern iterations.
The print Gingham will be up 11 per cent next Summer in Japan as compared to Summer 2020, while the same print will be down by 8 per cent in China in Summer 2021 as against Summer 2020.
Another key highlight of the report is that Taffeta is a bold bet in both China and Japan, making it a trend to keep a close eye on as Summer 2021 approaches.
Taffeta is set to increase 23 per cent in Summer 2021 in China, while it’ll see a rise of 13 per cent in Japan.
Pinstripes, linen and medium blue are the trends that are slated to take off more in China compared to Japan by Summer ’21. On the other hand, muslin and tie dye are considered fashion bets in Japan, along with Gingham, while in China they are either safe bets or steady trends.
Furthermore, pastel purple, cool tones and white were seen in street style and the runways, and are predicted to be safe bets in both China and Japan.
During Seoul Fashion Week, metallic fabrics and styling a dress over pants are two trends that Heuritech also spotted during European fashion weeks, confirming that the company is sure to see more of these in the new year.