Heuritech, a France-based cutting-edge fashion technology company that offers fashion brands predictive analytics on trends, has announced the release of a new fashion trend forecasting platform.
The platform does have new and enhanced features for the teams of fashion brands and retailers to make faster and more efficient decisions.
One of the fresh features is a new user experience that is said to be more playful and visual and can be easily integrated into brands’ work style and process.
Product features are now better aligned in the new platform with Heuritech’s main users, collection merchandisers as well as designers.
For the collection planning with the Assortment Mix page, a trend architecture has been worked upon that boots the process of inclusion of colour, print and fabric trends in the Trend Radar.
The company says that new metrics in the platform are easier to understand and interpret for a faster decision-making process.
The new trend forecasting platform will now assist merchandisers and planning teams, designers and communication teams to have a more data-driven mindset in uncertain times created due to pandemic.
Moreover, the fashion brands can foster cross-team collaboration around the same language and tools for designing, merchandising and marketing teams, pulling from a centralised base of knowledge founded in sales and market data comparisons.
Endorsing the need for launching new platform, Heuritech says in a recent release that the company conducted a number of feedback sessions with its users in last 6 months, complemented with wide user studies as well as in-depth interviews with teams and C-levels.
The new platform is a result of the continuous approach of our team for providing better product to help fashion brands take effective and quick decision, says Heuritech.
Tony Pinville, CEO, Heuritech, commented on this development, “We’ve received positive feedback from our early adopters that the new platform is aligned with how they work, no matter the team. I’m glad that Heuritech is able to help brands come out of 2020 stronger than before.”