Sizekick – a Germany-based technology start-up – has announced a new technology for fashion brands and retailers to reduce size-related returns in e-commerce.
With the clothing technology know-how of the strategic partner and investor Hohenstein and the AI-based technology from Sizekick, more sustainable shopping in e-commerce should be made possible in the long term. This helps the industry to save CO2 emissions in the long term, as claimed by Hohenstein in its press release.
The newly developed sizing AI has been implemented in the Swiss multi-brand shop for sustainable fashion, Rrrevolve – a premium outdoor brand Black Diamond from the USA, and Marc Cain.
According to Hohenstein, the new AI-based sizing technology assists brands and e-tailers in adding value for both brands and consumers when shopping online by taking individual body measurements into account and recommending the right clothing size.
Hohenstein’s expertise helps the Sizekick team to link the customer’s body measurements with the product properties. It’s worth mentioning here that Hohenstein is considered a leader in the area of size and fit and has been advising companies in the clothing industry for over 75 years.
“The cooperation with Hohenstein has enabled us to draw on many years of knowledge in the field of clothing technology and thus to develop a highly precise and user-friendly solution,” commented Jake Lydon and David Oldeen who are the founders of Sizekick.
