Fuanna has selected Eurostop, a leading supplier of retail management solutions for fashion, footwear and lifestyle, for its 2,000 stores in China. Fuanna, which is into manufacturing of home textiles products, will be using Eurostop’s ‘e-pos’ and e-retail management solutions, designed to address the specific needs of very large retailers in China.
The company will also be using Eurostop’s latest innovative solution, ‘v-shop’. Integration with the popular online instant messaging app ‘WeChat’ provides immense scope to reach a wide audience and a connected social customer experience. In addition to processing sales, v-shop also provides real-time access to loyalty points information, facilitates the use of on-demand promotional codes across channels and uses WeChat payments. v-shop supports the latest retail trend – Online to Offline (O2O) – that provides online information, services or discounts to consumers with the aim of enhancing the offline shopping experience and drawing them in store.
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Wang Sheng, CIO, Fuanna averred, “Eurostop’s solutions have been designed specifically to address the challenges that we face as a large retailer, operating with many outlets across China. Its innovative systems will enable us to react swiftly to changing customer buying habits, both in the way that social media and online shopping influence trends and how they shop.”
