Certilogo, a provider of AI-powered digital IDs and authentication for clothes and fashion goods, and eBay Inc., a pioneer in global commerce that links millions of sellers and buyers worldwide, announced that eBay has signed a formal agreement to acquire Certilogo.
With the help of digital technology, Certilogo’s platform gives brands and designers the ability to control the lifetime of their clothing while giving customers a simple method to verify product authenticity, get access to trustworthy information about branded goods, and quickly activate circular services.
This purchase makes a significant investment in the expanding pre-loved fashion market and further establishes eBay as a dependable source for used clothing and accessories. Additionally, it gives customers additional assurance when they start making more environmentally friendly purchasing decisions.
“For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilizing the latest technology to empower our sellers and buyers,” said Charis Marquez, VP, eBay.
“Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” said Michele Casucci, CEO and Founder, Certilogo.