David Cunningham, the fashion industry veteran, has been appointed as the president of brand partnerships for MySureFit, the apparel fitting-tech company.
He has previously worked in Ralph Lauren Chaps, Calvin Klein Jeans and Kenneth Cole as Brand President and also as Vice President for Tommy Hilfiger’s denim brand.
“David’s experience negotiating high-value domestic and international agreements in the fashion and textile industry will help expand our relationships amongst the world’s top brands,” said Christian Ruth, MySureFit’s founder and CEO.
MySureFit platform uses artificial intelligence and machine learning to determine the measurement of the human body.
The artificial intelligence, which helps determine users’ measurements based on photographs, is claimed by software to deliver an accuracy of about 99 per cent.
Moreover, the consumers using the app can also use the virtual fitting room to layer the products over the customers’ full body images, for better visualisation.