Nuw, the sustainable fashion app, has announced the expansion of its services in the UK and Ireland with the aim to become a global sustainable fashion platform.
The world’s first and only apparel sharing app was initially only made available in Cambridge, Dublin or London.
Each item swapped helps in saving almost 25 per cent of the resources that would have been used in the manufacturing of a new fashion item.
“The expansion of our offering across the UK and Ireland is a huge milestone in our quest to become a global sustainable fashion platform. As we see more and more people wanting to get involved with Nuw each year, we’re proud to be part of the new future of fashion – one that looks out for bargains while helping the planet,” said Aisling Byrne, Founder and CEO of Nuw, in a statement.
The app was launched In January 2020 and has around 4,000 users and 1,000 borrows and swaps.
Almost 75 per cent of the UK users of age 16-24-year-olds reveal that they swapped fashion in the last year with friends or family and would continue to do so.