Blue Bite upgrades the power of QR codes with ‘Connect’

Blue Bite, a leading brand owned by Markem-Imaje has unveiled ‘Blue Bite Connect,’ a self-serve solution offering an entry-level, cost-free opportunity for brands to infuse digital experiences into their products and packaging. At the heart of this innovation is the QR Touchpoint Manager within the platform, allowing brands to create, customise, and employ QR codes while previewing the added functionalities present in Blue Bite’s premium solutions, a leading connected product platform.

Mikhail Damiani, Co-founder and Managing Director of Blue Bite, calls this innovation ‘the gateway to a new era of product digitalisation.’ He distinguishes it from ordinary QR code generators by highlighting the QR Touchpoint Manager’s focus on turning consumer products into a digital platform. It equips brands with user-friendly tools for a quick and seamless setup. The key significance lies in how Connect provides a pathway to advanced Blue Bite capabilities, such as real-time personalisation, in-depth analytics, and dedicated customer success—paving the way for a powerful yet straightforward tool to expedite product digitalisation for both consumers and brands.

Integrating QR codes into products and packaging offers brands a bidirectional communication channel with consumers, unlocking enhanced product and brand discovery. Blue Bite Connect presents several free, self-serve features, including the ability to generate, customise, and monitor up to 100 QR Touchpoints for diverse products, campaigns, or locations. It also offers real-time performance analytics and user engagement reporting, along with easy updates and redirect codes to ensure a responsive user experience.

Established in 2007, Blue Bite stands as a leading platform empowering brands to establish a digital communication channel with consumers via QR codes or NFC tags. Presently, it caters to luxury and lifestyle brands like Bvlgari, Moose Knuckles, and Alexander McQueen, providing them with brand protection, compelling storytelling, and avenues for product commerce.