More often than not, apparel shoppers ask two important questions to themselves when purchasing clothing online – 1) Will this fit me? and 2) Will this look good on me?
To answer these questions, 3DLOOK, a leader in AI-first mobile body measuring and fit solutions, has announced the launch of YourFit – the first and only solution for apparel shoppers, which offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations.
YourFit claims to produce an output that not only looks realistic in the resulting snapshots but also reproduces the measurements of the shopper, unlike other solutions that roughly overlay a photo of a garment over the shopper’s photo.
From the customer’s photos, the solution extracts significant features of the user’s body, such as body contour, body shape and position, and creates an accurate 3D avatar. This all happens on the back-end.
The solution detects specific body parts (head, neck, shoulders, forearm and ankle) and captures details of the user’s appearance, such as haircut and skin tone, which are superimposed on the avatar. Then, the technology uses photos of clothes to imitate their 3D versions and fits them onto the 3D avatar, instantly displaying a resulting image to the consumer.
Additionally, the shopper’s body data is matched with product data to generate size recommendations.
Apparel brands do have an option of offering either the complete capabilities of the solution or incorporating stand-alone try-on or size and fit recommendations.
According to 3DLOOK, its core tech relies on a pipeline of various different techniques adapted from computer vision and computer graphics. Each of these components has been trained on data sets consisting of images or scans of up to 100 000+ of real and simulated individuals, making it possible for the company to be the first and only ones to introduce a complex 2-in-1 solution.
“Our 3D avatar generation pipeline is so robust that it will even work for shoppers with older smartphones with any camera,” claims 3DLOOK.
Additionally, the solution utilises photos of clothing taken directly from brands’ inventory, which makes it easy for brands to scale the technology and save time and resources, since there is no need for them to create digital copies of their collections in 3D.
Considering the launch of YourFit a significant step in e-commerce personalisation, Vadim Rogovskiy, CEO and Co-founder of 3DLOOK, commented, “This highly anticipated solution allows consumers to see a photorealistic simulation of how clothes will fit and look on their own body and combines that with personalised size and fit recommendations. Our customers have requested this combination of features and we’re already developing the next version of our immersive try-on technology, which will take into account how different fabrics move and drape on individuals and show users how clothing will fit them in any position and on any background.”
The official launch of YourFit is the latest step in 3DLOOK’s exceptional growth trajectory as, over the past year, the company’s business has increased nearly sixfold and the leading retailers and brands such as Tailored Brands and Dickies have partnered with 3DLOOK to accelerate their digitisation efforts and offer a more personalised, contactless shopping experience driven by data intelligence.
Brands that use 3DLOOK’s solutions have decreased return rates by up to 48 per cent, while increasing conversion by four times year over year,” informs 3DLOOK.