French Technology company Lectra is launching its fashion on demand digital solution in order to bring greater personalization to the apparel manufacturing industry.
The digital solution has been developed over the course of four years and is based on Industry 4.0 technology. It provides an automated system to facilitate clothing manufacturing from product development through order placement and on to the final stages of cutting.
Lectra closely worked with retailers, brands and manufacturers so as to identify the greatest barriers faced when apparel professionals consider an on-demand production model. This process resulted in two fashion on demand options, a made to measure solution and another that provides greater customization.
“Personalization or, rather, on-demand production, is going to be an industrywide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time and spearhead this movement.” – Daniel Harari, Chairman and Chief Executive Officer, Lectra
By defining the customization criteria and the range, users of the technology can include it into standard workflows without any interruption. Each Fashion on Demand package has tools for the desired production process like the ability to alter product characteristics for customization or pattern adjustments for made-to-measure projects.
The technology consolidates production methods while increasing the options for customization. In a market where consumers demand immediate gratification and are also driven by the desire to feel exceptional, Fashion on Demand allows its customers to navigate this climate with greater ease.
It is worth mentioning that this cutting-edge technology allows manufacturers to reduce the burden of creating overstock that eventually finds its way to discounters. Furthermore, manufacturers are able to generate improved cash flow when clients provide payment in advance.
According to Harari, for the first time in the fashion industry there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results. He added that “Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution.”
Fashion on Demand by Lectra will begin in January 2019 and will become available during a progressive global rollout.
