The Italian fast fashion company Imperial S.p.A, specializing in menswear and womenswear has implemented Lectra Fashion PLM to reinforce its position in the fast fashion market and support its worldwide business growth strategy. Lectra is the world leader in integrated technology solutions dedicated to industries using flexible materials.
Founded in 1978, and delivering 6 million pieces per year to over 4,000 customers across the world, including Italy, Europe and Asia, Imperial decided to expand its activities in 2012 and invested in 80 multi-brand stores. In the same year, Imperial even increased its turnover to the mark of Euro 119 million.
“Growing at a very fast pace, and consumers demanding more and more variety and newness, we needed to become faster and produce more. Embedding our technical data into Lectra Fashion PLM will help us share information about styles or technical specifications better and faster,” admits Adriano Aere, Imperial Founder and President.
Imperial decided to integrate Lectra Fashion PLM to speed-up the operations of product development while better connecting teams involved in the collection process, from design to final product. Since Imperial is based on the mass market business model, building collaboration between creative and technical teams is imperative. Lectra Fashion PLM will ease day-to-day work and streamline the development process. Imperial’s plan is to go one step further and share pre-production and production data by opening its Lectra Fashion PLM to material or service suppliers via a web platform.
