Present in over 40 cities across the world with 4,300 stores, the French women’s fashion group, Etam has decided to deploy Infor Marketing Management Solutions in order to improve visibility among its employees across its 3 brands: Etam, 1.2.3 and Undiz. Looking at optimizing the client relationship and analyzing the impact of marketing activities on turnover simultaneously, the group has also decided to adopt Infor Interaction Advisor. The purpose of this exercise is to increase the effectiveness of marketing campaigns for all of the trade names under the umbrella of Etam Group as Infor’s Interaction Advisor is capable of predicting client preferences and behavioral patterns according to their real time activity. “We are highly satisfied with Infor’s solutions, which our marketing teams have been using since 2005 for Etam and 1.2.3 brands. At a later stage we also plan to launch the Infor Interaction Advisor range. This will provide our clients with personalized messages in real time and will give a real boost to our brands in a highly competitive sector such as the world of fashion,” said Grégoire Sanquer, Director, Information Systems, Etam Group. “Infor is delighted to renew and expand the technological partnership it began in 2005 with Etam Group. With this new Marketing Management project, we are consolidating even further our position as a specialist in managing complex marketing campaigns,” added Grant Halloran, VP and GM, Infor Marketing Management.
