eShakti, the only distinctive women’s apparel designer in the world with online custom-styling, is an India-based fashion label of Chennai. It is offering both custom-sizes as well as standard-size garments. Its custom-styling options make it truly unique – you can make a top shorter or longer and change the sleeve length or the neckline as per your liking.
eShakti is a brand that sells only to the American market. The company also has another label, Zapelle that has been launched in India recently.
OptiTex has recently partnered with eShakti to improve its design and clothing lines production. “By integrating OptiTex 2D and 3D design software, we have significantly reduced our pattern making and sampling time,” says B. G. Krishnan, CEO of eShakti..
“This change has doubled eShakti’s productivity. Such an increase is impressive in the fashion industry,” he avers.
“The OptiTex presence in the Indian fashion market is expanding. Fashion companies realize the production and financial incentive to use this innovative software,” remarks Saar Machtinger, Director of OptiTex India.
“The OptiTex technology delivers a time and cost-effective solution bringing Indian fashion into the forefront with more advanced technologies.”
eShakti joins a long list of designers around the globe that use OptiTex technologies such as Hugo Boss, Zorana Kozomara, Orient Clothing and Orient Craft. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process.
