Son of a Tailor, a Danish start-up, has secured funding of more than US $ 100,000 for the manufacturing of its zero waste pullover, which uses 3D knitting technology to eliminate textile waste and overproduction of garments.
The funding was provided by Kickstarter, an American public-benefit corporation based in New York.
The company hits its Kickstarter target of US $ 14,800 in under 40 minutes and has since raised US $ 104,573 ahead of its 22 November campaign end date.
The brand founded in the year 2014 by Jess Fleischer and Sten Martin Jonsson, specialises in men’s outerwear. The zero waste sweater concept was added this year to its product range that includes T-shirt in various designs.
The brand works on the strategy of ‘make to order’, and garments are knitted in one piece.
For ordering, customers need to first provide their weight, height, age and shoe size. Then an algorithm creates a perfect fit using these four criteria, which helps the brands with low return rates due to the sizing challenge.
The manufacturing of all its garments is done in European Union.
The company quoted that apparel industry alone produced around 92 million tonnes of textile wastes last year, and also the garment production and transportation account for around 10 per cent of global CO2 emission.
“Convention clothing production wastes up to 12 per cent of fabric in the cutting process and Son of a Tailor’s method reduces the waste to under 1 per cent. As the company is made to order it has no stock inventory,” said the company.
Jess Fleischer added “The fashion industry must finally rethink; the success of our Kickstarter campaign shows that consumers are ready for this. More than 400 people supported our zero waste pullover in the first 24 hours making us the most popular Kickstarter project currently in the fashion sector.”
