Shenzhen EIN Clothing Co. Ltd. (EIN Clothing), a china-based apparel firm, has decided to use Centric Software’s Product Lifecycle Management (PLM) solution to power its brands.
“We hope to optimize our management with PLM and therefore be more competitive in the market. Our major concerns were about the design and development process; product planning, creative design, product R&D and materials and fabrics development. The Centric team fully understands our business and was able to tailor the solution to our needs,” says Ye Lin, Founder of EIN Clothing.
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As a designer womenswear brand with an excellent design R&D team and rich hands-on experience, EIN attaches great importance to creative design. Centric 8 PLM will enable EIN to better manage its design assets, while facilitating the collaboration and communication between upstream and downstream teams thus helping to inspire creativity. “By using PLM as the backbone of our product strategy, we expect to manage our offer at an enterprise level and apply this platform to even more brands,” Lin adds.
Centric will also help EIN shape a PLM design management platform and a standard mechanism for managing creative designs to improve productivity and cost-effectiveness in product R&D. A standardized library of materials and fabrics will empower EIN to manage its vendors, maintain consistency of materials and styles, and monitor development risks and delays in real time, the press release mentions.
