Brother International Corporation has announced its ‘New for 2023’ product innovations featuring five new sewing, quilting and embroidery machines.
Brother has also unveiled its newest tech feature – the Artspira Mobile App – which is said to be a one-stop shop for embroidery and cutting designs so customers can easily customise their next project.
Unveiling more, Brother reports that this cloud-based design studio for its customers offers expanded design features and embedded drawing tools right at their fingertips to empower artists to create from anywhere and share their custom patterns with the world.
The ‘New for 2023’ lineup also features the innovative Luminaire XP3 completing the trilogy of the famed Luminaire series; the AIRFLOW 3000 Air Threading Serger; the Innov-ís NS1850D and Innov-ís NS2850D Combo Sewing & Embroidery Machines; and the Innov-ís NS1250E Embroidery Only Machine.
“We’re continuing to see exponential growth of interest in the creative space from our consumers,” commented Shannon Sullivan, Vice President, Home Appliance Division of Brother International Corporation, adding “For many consumers, the sewing, arts and crafts market remains key as crafters, entrepreneurs and small business owners continue to push the limits of their businesses, projects and creativity. In releasing five new products and the anticipated Artspira app, we’re looking to enhance the customer journey as Brother continues to place an emphasis on connectivity, increasing lifetime value by providing new services and meeting consumers where they are.”
