by Apparel Resources News-Desk
05-February-2019 | 2 mins read
Branded Online, an end-to-end digital commerce solutions provider has collaborated with Blank NYC , a leading company in the apparel, fashion and lifestyle space, to expand its digital infrastructure. Branded Online took over all fulfilment for Blank NYC across wholesale, drop-ship, and e-commerce channels.
Branded Online’s development team has handled all the integrations with major retailers and warehouse services to support drop ship and any necessary service level agreements for Blank NYC.
“When we realized that Blank NYC needed an outsourced e-commerce solutions provider, we knew that we needed a partner who not only had the technical expertise, but fashion sense. Branded Online was a natural fit, with its proven track-record of re-launching mufti-channel stores that drive traffic and revenue growth.” – Will Redgate, Vice President, Blank NYC
With the help of Branded Online, Blank NYC has experienced over 100 per cent growth in the first year, with a conversion rate up over 50 per cent. It helped the brand by reconstructing its website and providing it the level of online e-commerce functionality needed. Moreover, it has also enabled them to have a shared inventory for all direct-to-consumer e-commerce and the wholesale marketplace.
“As consumers continue to demand more, today’s online retail environment is increasingly becoming more complex. In order to remain profitable and relevant, brands must continue to evolve their direct-to-consumer and cross-channel operations. Blank NYC has always been ahead of the curve with its edgy design elements and vegan-friendly offerings; the commerce platform enhancements and streamlined operations make it possible for the label to deliver the consistent, premium experience and runway-relevant apparel its customers expect.” – Jan Nugent, CEO, Branded Online
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