Our Cover Story explores “Beyond the Gym: Decoding India’s New Athleisure Consumer,” examining how athleisure is evolving from a category associated primarily with gyms, running and yoga into a broader part of India’s apparel economy. As consumers increasingly seek comfort, functionality, versatility and performance in their everyday wardrobes, the category is opening up new opportunities across premium, accessible and specialised segments. Through conversations with five Indian brands, the report examines who today’s athleisure consumer is, what they are looking for and how changing lifestyles, rising purchasing power and growing demand beyond the major metros are reshaping the market.
In Fashion Raw Materials, we present “Crafted to Transform: The Decade INVIYA® Rewired India’s Spandex Story,” tracing the evolution of INVIYA® from its beginnings as an Indian spandex brand in 2012 to a supplier serving mills and global brands across more than twenty countries. The report looks at how investment in technology, product engineering and application development has helped the company move beyond supplying stretch fibre to developing specialised solutions for changing performance, sustainability and comfort requirements across the textile value chain.
In AO Colour Report, we explore “Wine and Burgundy Are Fashion’s New Neutral,” highlighting how deep wine and burgundy tones are increasingly being used as versatile alternatives to black across recent and upcoming fashion collections. The report examines how these rich shades are being interpreted across materials, silhouettes and colour combinations by leading designers and fashion brands.
Under AO Trend to Watch, we focus on “Craft and Artisanal Detailing Take Centre Stage,” examining the growing appeal of handcrafted fashion for Resort 2027. From intricate embroidery and tactile embellishments to lace, beadwork and nature-inspired motifs, the trend reflects a renewed consumer interest in craftsmanship, authenticity, individuality and visible value.
In Sustainability, we examine “The Compliance Bar Is Rising for Apparel Exporters,” exploring how an expanding web of regulations and sustainability requirements is changing the way global buyers assess materials, suppliers and supply chains. Through conversations with Forest Stewardship Council (FSC) India, bluesign and UL Solutions, the report looks at the growing importance of traceability, chemical input control, supplier due diligence and credible evidence of sustainability performance as exporters navigate increasingly complex compliance requirements.
In Manufacturing, our AO Special Series on Cutting Room Management (Part 3 of 9) continues with “Marker Making, Spreading & Cutting,” examining the key process parameters that can help manufacturers improve fabric utilisation, reduce waste and optimise cutting room efficiency.
We also look at how digitalisation is transforming product development in “SHIMA SEIKI’s Digital Ecosystem: Driving Faster Product Development.” The report explores how digital product creation and simulation solutions are helping manufacturers reduce pre-production time, minimise physical sampling, lower labour dependence and accelerate the journey from design to production.
In My Fashion Life, we feature Sundeep Chugh, MD, OVS India, who shares insights into his career, daily routine, passions, approach to success, work-life balance and views on AI, alongside a glimpse into the experiences and interests that shape his life beyond the workplace.
This issue also brings readers a wide range of industry insights through our regular sections.
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