Fashion’s newfound love for politics: Dior sold feminist brand t-shirts at 800$ each and faced both appreciation and fire for the same. Can fashion’s participation in world problems ever be more than just a way of profiting from hyper-trending political manifesto

All the big brands are trying to tap into international audiences with homogenous styles and all-inclusive advertising, social media campaigns. Smaller, local brands now have the opportunity to cash in on the hence created gap for location specific demands from shoppers. While globalisation will continue, is the future brighter for (g)local fashion designers who will find it easier to fill this void, compared to their luxury competitors?