All the big brands are trying to tap into international audiences with homogenous styles and all-inclusive advertising, social media campaigns. Smaller, local brands now have the opportunity to cash in on the hence created gap for location specific demands from shoppers. While globalisation will continue, is the future brighter for (g)local fashion designers who will find it easier to fill this void, compared to their luxury competitors?

Conventional shows/runway presentation desperately need an upgrade. Several designers are rethinking the way they present their, some are combining men’s and women’s collections. Some are choosing direct-to-consumer in-store event over fashion weeks. Balenciaga created a photography exhibit last season instead of a runway presentation and Vivienne Westwood announced a digital show recently. What will be the format to present your collections going forward?