E-commerce has become a very large industry in the market today, especially for apparel. The Indian apparel industry has recognised this platform as a good way to increase reach and get their products into the hands of customers. Similarly, global conglomerates like Amazon have recognised this platform as a great way to export goods globally.
In order to give sellers a platform to enter foreign markets, Amazon hosted a conference on Export Connect 2025 in Coimbatore on 7th March 2025.
K. M. Subramanian, President of the Tirupur Exporters Association (TEA), who was among the attendees, said cross-border e-commerce is currently worth US $ 800 billion a year and is predicted to grow to US $ 2 trillion by 2030.
He also emphasised that, with an annual export value of over US $ 350 billion (2024), China is the undisputed leader, followed by the US at US $ 200 billion. India is currently ranked eighth in the world, with rapidly increasing e-commerce exports valued at US $ 3–4 billion. The Indian government has acknowledged e-commerce exports as a sunrise sector, and programs like Digital India and the newly announced Foreign Trade Policy 2023 are giving this sector a big boost.
He also underlined that although there are advantages, there are drawbacks, like insufficient infrastructure and obstacles to digital adoption. Many MSMEs and SMEs in India lack the resources and digital adoption needed to take full advantage of e-commerce platforms.
Honorary TEA Chairman Dr. A. Sakthivel, Joint Director General of Foreign Trade Anand Mohan Mishra, Business Head Srinidhi Kalvapudi, Marketing & Partnership Head Atul Bansal, and Sejal Ganpule, Advertising Manager, Amazon Global Selling, were also present at the event.
