The much-awaited event, Ambiente, is going to take place in Frankfurt from February 8 to 12 next year. The fair marks as the threshold for the latest trends and an order and design platform. To add to the grandeur of the event, the Republic of India is this years’ partner country.
Presenting an assortment of consumer products from different fields of cooking, dining, houseware and leisure as well as gifting, interior design and interior furnishing, 95% of the Ambiente space has already been booked for the event.
Sharing his thought about India being the partner at the event, Ajay Tamta, Minister of State for Textiles, says, “After Japan, India is the second partner country from the Asia which is the proudest thing for the country. We are getting the 130 m sq. ft. open space in the fair in which our top 10 popular artisans will get the opportunity give the live demonstration of their handicrafts skills. India is known for its plethora of handicrafts products and designs and Ambiente 2019 is one of the best International platforms where our designers will show the Indian specialty in handicrafts. Also, it will open up the opportunities for the sourcing and investment in India which will help in increasing the employment in the country benefiting the manufacturers and exporters and the long-term sustainable partnerships of Indian industry with the value chain across the world.”
Senior Vice President, Messe Frankfurt Exhibition GmbH, Stephan Kurzawski, says that, “I am very pleased that we were able to win the Republic of India as a partner country for the next Ambiente. India has an incomparable diversity, a rich culture and also a tradition of art and craft. It is also among our absolute top countries in terms of exhibitors. I’m confident that its presentation will be a real highlight at Ambiente 2019 for visitors and exhibitors from all over the world.”
Curating the Partner Country project will be Ayush Kasliwal from Jaipur and Sandeep Sangaur from Bengaluru, two of India’s renowned designers.
Ayush Kasliwal will be in charge of the presentation by partner country and will explore a wide range of products by traditional crafts and artisans. An alumnus of National Institute of Design, Ahmedabad, Kasliwal is the Co-founder and Creative Director of AKFD & Anan Taya, along with his wife Geetanjali. His presentation will be showcased in Galleria 1.
Designer Sandeep Sangaru will be designing the café of Hall 4.1 to create an escape for the visitors from the hustle and bustle of the event. This café will be entirely based upon India, just like several other exhibits in the event. A designer, educator and entrepreneur Sangaru studied Industrial design and has specialized in furniture design from the National Institute of Design, Ahmedabad, with a background in Mechanical Engineering. His studio, Sangaru Design Studio, has always been involved with the Craft Sector by working actively with local raw material and people to create products on a global level.
In addition to India’s involvement in presentation and the café, the Monday of the fair has been assigned for the traditional theme day where the Partner Country Reception will conclude the day. Several numerous trend and product presentations, awards ceremonies, promotional areas will also take place at Ambiente apart from the very much-awaited Partner Country programme. Even bigger response than last year is anticipated, as about 4,376 exhibitors from 88 countries were enthusiastically present for Ambiente 2018.
