The Council of Handicrafts Development Corporations (COHANDs), New Delhi in association with Handicrafts Marketing Center, Office of the Development Commissioner, and the Ministry of Textiles, Kohima, organized a two-day handicrafts workshop ‘Promoting the handicrafts’ in Nagaland, recently.
The event conducted on July 18-19 was aimed to educate crafts-persons and artisans, national awardees, NGO’s/SHG’s, entrepreneurs and manufacturers of handicrafts in Nagaland.
Entrepreneurs and artisans of the state were advised to emphasise on widening their market instead of competing with each other in domestic market only.
Lack of new designs by artisans was observed as a major issue. They were apprised about design and product development and were assured assistance for skill elevation and knowledge development. Those attending the event were also informed about effective ways to promote their produces.
Participants were apprised about schemes of the office of the DC (Handicrafts) and other central and state government offices.
Local artisan community is yet to get much help from handicraft entrepreneurs working in Nagaland. The handicraft sector from the state is yet to explore the business and professional levels.
Alem Longkumer (National Awardee), Neihunuo Sorhie (National Awardee), Jesmina Zeliang (convenor EPCH), Nesatalu Hiese (Scientist D, NSTEC), Tisonise Iralu (regional director IGNOU) and Ravi Kaushik (COHANDS), were the speakers of the workshop with 80 prominent and productive artisans in attendance.
Market situation, quality & standards, valuable marketing and development, packaging of the products effectively and marketing them using tools online, along with marketing techniques were discussed during the two day event.
