Clariant, known for specialty chemicals celebrated the 10th anniversary of its ColorForward® color forecasting guide with a day-long customer event at the Clariant Innovation Center in Frankfurt. The ColorForward trend analysis and color design tool has been released annually since 2006 to help plastic product designers and marketing professionals make more informed color choices. More than 50 key customers from around the world attended the event. Matthias Brommer, Global Head of Marketing for the Clariant Masterbatches business unit, recalls how ColorForward came into being. A highlight of the anniversary event is a presentation on trend watching and innovation by Dr. Carl C. Rohde, a Dutch sociologist and head of Science of the Time, one of the first and most respected trend research and innovation agencies in the world.
