
Birla Cellulose in collaboration with Garment Exporters Association of Rajasthan, hosted ‘Liva Partner Conclave 2015’ in Jaipur to display the Liva Spring/Summer 2016 collection that included western, skirts, kurtis, palazzos, etc. The company says that Liva is expected to enact a significant role in producing innovative fabrics in line with consumer tastes and demands.
Manohar Samuel, President-Marketing & Business Development mentions, “Our vision of taking brand Liva to the consumer along with our brand associates and the Liva Accredited Partner Forum members has now reached greater heights with the inclusion of members of the association.
Each piece of garment will have the distinguished Liva tag that assures consumers of all that the Liva brand stands for.






