Taking the challenge of creating a niche in specialized sewing machines, Baihui is now reaping the benefits of the vision its top management had since the inception of the company. “Everyone knows that the Chinese market is not doing that well, but we had a great last year only because of the products manufactured by us,” stated Pan, General Manager, Zhejiang Baihui Sewing Machine. The company’s decision of manufacturing specialized sewing machines like multi-needle and decorative stitch machines for applications like waist band attaching, looper attaching, smocking attaching, elastic attaching, picoting and pin tucking, was due to that reason that the market for basic sewing machines already had many Chinese and foreign players. “Due to market saturation in basic sewing machines, the specialized sewing machine market was brimming with opportunities and moreover with the brands and buyers moving towards fashion even in the basic products, the manufacturers were looking for such machines and solutions,” added Pan.
The BH-62G 4-needle 6-thread feed-of-the-arm direct drive flat seamer drew the maximum attention at the CISMA show. Suitable for sewing medium and light weight fabrics, the machines is sought-after majorly by swimwear suppliers, which is a booming product category.
Of the wide gamut of specialized sewing machines made available by the company, the BH-62G 4-needle 6-thread feed-of-the-arm direct drive flat seamer drew the maximum attention at the CISMA show. Suitable for sewing medium and light weight fabrics, the machines is sought-after majorly by swimwear suppliers, which is a booming product category. Apart from the direct drive and low noise motor, the features like easily changeable presser foot, air wiper system and presser foot lifting mechanism, places the machine on top of its competitors, when coupled with the cost advantage and robust service Baihui offers. Variants of the machine with the ability to handle heavy weight fabrics are also available.
For ensuring top notch after-sales service and thrust on acquiring new customers in markets like India and Bangladesh, Baihui has appointed sole dealers in each country, which not only endows the dealer with the responsibility of Baihui’s complete customer base in the country but also avoids any kind of price and client war between the dealers. Talking about the future plans of the company, Pan added, “We would not like to hasten things up, but focus on our product much more in the coming time for attaining stability in the same, so as to enter the ranks of top 5 Chinese sewing machine manufacturers.” Ensuring that the focus on R&D will only increase in the future, Baihui is confident that in the longer term it will emerge as the No. 1 company in its product category.
