India-based Raymond has been ranked as the ‘most attractive’ apparel brand of the country as per the India’s Most Attractive Brands Study 2016 conducted by Trust Research Advisory (TRA). Whereas, innerwear brand Jockey and casual wear brand Levi’s bagged second and third positions, respectively.
The study showed that Ashima is the No. 1 cotton fabric manufacturer and Monte Carlo grabbed the first position in the diversified category. Top brands in the formal wear, menswear and womenswear categories are Arrow, Peter England and Mango, respectively.
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Zara topped in the fast-fashion category within the apparel sector while BIBA on top as No. 1 ethnic womenswear brand.
The study conducted surveyed 3,000 consumers across 16 cities in India and voted Wills Lifestyle as the top premium apparel brand and Fastrack as No. 1 in the branded fashion category. Gucci, Canali and Marc O’Polo are the top three brands in the luxury fashion category.
The study unveiled that in the internet category, Amazon, US-based online marketplace, came across as the top brand, leaving Google behind on second.
