SK Ray, Chargé d’Affaires, Embassy of India to Poland (Warsaw) has said that there is a massive potential for Indian apparel exporters to increase their presence in the Polish supermarkets and hypermarkets.
Addressing a gathering of Polish buyers and Indian apparel exporters at a virtual B2B meeting on ‘India-Poland Synergies in Apparel & Textiles’, jointly organised by Apparel Export Promotion Council (AEPC) and the Indian Embassy in Poland, he highlighted the significance of the textile sector in Poland.
Stating that Poland serves as a textile hub for export to other European Union countries, he added, “Indian exporters should keep in mind that Polish consumers are not very brand loyal. They don’t stick to a particular brand. They often tend to switch brands and also they prefer to do shopping in hypermarkets and supermarkets. Though price is a deciding factor, now they are more conscious about design, quality and style.
“Fashion and style are main factors and there is reduced concern about the price tags. There is another growing trend that the clothing has to be sustainable and eco-friendly.”
Dr. A. Sakthivel, Chairman, AEPC said, “India is focusing on high value and specialised products like MMF apparels, medical textiles and technical textiles. Foreign investors can set up a manufacturing base in India directly or through JVs. Come and partner with us in building R&D, design, innovation and incubation centres in India. Foreign brands can expand in Indian retail market also.”
