VF Corp.-owned fashion brand Wrangler announced that it is launching a cotton pilot program along with a special denim collection to increase awareness about improving soil health and sustainability in cotton growing practices.
Scheduled to launch next year, the special sustainable denim collection is made by Wrangler in partnership with a seven-generation cotton grower in Alabama called Newby family. The brand will utilize 40,000 pounds of cotton from the Newby family’s farms in Alabama for the collection.
The announcement was made at the Sustainable Brands Conference this week in Detroit.
“There’s been a learning curve, but we’re beginning to see good results… We’re happy to work with Wrangler, share what we’ve learned, and maybe make it easier for other growers to transition to these practices,” said Jerry Allen Newby.
Also Read – Wrangler to address soil health improvement in US cotton farms
The cotton pilot program is part of Wrangler’s larger sustainability plan that includes transitioning to 100% renewable energy by 2025, water saving and zero waste facilities.
