Denim Forward, Inc. (DenimFWD) – a US-based denim garment manufacturer – has opened the world’s first “Urban Factory.”
Located just 30 minutes from Los Angeles, the plant of DenimFWD integrates revolutionary technologies that transform the textile industry production model into one that is on-demand, close to the customer and completely sustainable, digital and automated.
With the new Urban Factory, DenimFWD will aim at changing the way USA is sourcing apparels and textiles. The Urban Factory is expected to bring back 15-25 per cent of manufacturing to the United States, initiating the reindustrialisation process needed in the textile industry.
Carlos Arias, CEO at DenimFWD, commented, “It is the moment to bring manufacturing back to the US boosting a new generation of industrialists and technological artisans, connecting creativity and production at the same time as changing how things are produced.”
Carlos further added, “We are committed to revolutionary technologies that allow a 100 per cent sustainable on-demand production close to the consumer, digitalising the whole process and improving the processes and product while also saving costs and speeding up time-to-market.”
It is also being firmly said that, with this Urban Factory the consumer will decide to buy a product and that product will be finished in that moment and delivered that same day, eliminating stock. This can result in a huge advantage for the textile industry where 20 per cent of garments produced are never used and end up in landfills or incinerated.
The company has tied up with Jeanologia – a world leader in sustainable and efficient technology development – as its expert technology partners.
DenimFWD’s Urban Factory minimises delivery times and can produce up to 5,000 jeans and 4,000 T-shirts a day sustainably and efficiently. Its eco-sustainable operating model for advanced digital production integrates Jeanologia hardware and software. These bring five fundamental benefits to the textile industry: being eco-efficient, scalable, agile, digital and having a neutral cost: connecting designers, producers and consumers.
Enrique Silla, CEO, Jeanologia, commented, “We are convinced that a new production model is possible…That’s why we have joined forces with companies from our industry such as DenimFWD that share our values and objectives like Mission Zero, to eliminate 100 per cent of discharge and pollution from jeans in all the world.”
Silla underlined that Urban Factory is the culmination of work carried out during the last few years and our contribution to the jeans industry to turn it into a case study that can be translated to the rest of garments manufacturing, starting a new era with a completely sustainable and digital production.
Amongst the main Jeanologia technologies used by Urban Factory are laser, G2 Ozone, e-Flow, SmartBox, ColorBox, EIM (software for measuring environmental impact) and H2Zero (the first water treatment and recycling system that produces zero discharge without extra costs).







