English fashion designer Stella McCartney adds yet another feather to her hat. The designer will be honoured with the first-ever Special Recognition Award for Sustainability at British Fashion Council’s (BFC) annual Fashion Awards 2017.
The award ceremony, run in partnership with Swarovski that is known for celebrating creativity and a visionary approach to fashion, will be held on December 4, 2017, at Royal Albert Hall in London.
The sustainability award is a new tribute added to the event’s agenda and the council hopes that with McCartney as the first honouree, this award will push other brands/designers to approach sustainability with more prestige.
Natalie Massenet, Chairman of BFC and co-Chairman of Farfetch explained that giving the award to McCartney was an unquestionable decision.
She applauded the designer who is always in the headlines for her ethical efforts, adding, “She has created a modern business, which has led her to be at the forefront of sustainable sourcing and material innovation. She is the proof that high and ethical fashion combined can create astonishing results.”
Ever since her beginning, McCartney has been committed to environmental issues and the implementation of a circular economy. She only uses vegetarian leathers, organic cotton and never incorporates any animal skin, fur or other such substances in her designs.
The fashion veteran always pushes for more innovative ways to be sustainable and just recently announced a collaboration with charity Bolt Threads that makes silk from yeast using bio-engineering.
As for the Fashion Awards, the nominations for both Designer of the Year and British Emerging Talent awards are out and designers like Gucci’s Alessandro Michele and Dior’s Maria Grazia Chiuri as well as youngsters like Matty Bovan and Michael Halpern are on the list.
