India-based textile company, Omax Cotspin, has joined Sourcery’s Direct-to-Grower Programme, which connects brands, manufacturers, and growers dedicated to achieving both commercial success and environmental sustainability.
The Direct-to-Grower Programme focuses on converting business objectives into palpable commercial advantages and significant sustainable impacts on a greater scale through collaborative involvement. This is accomplished by giving priority to increased visibility, improved processes, and increased productivity.
Jayesh H. Patel, the managing director of Omax Cotspin hopes this partnership will help the company’s goal to incentivise farmers for their hard work and added, “We aim to bring visibility and connectivity downstream and upstream with commercial excellence and traceability of any cotton fibre, i.e., Organic, Regenerative and Better Cotton programmes.”
The main goal is to include Omax’s farm plan into the Direct-to-Grower plan, which will make it possible to offer additional partners and value chain participants that share Sourcery’s aim of positive trade transformation with completely traceable and premium cotton yarn from India.
Omax will endeavour to build a traceability approach that extends from the basic cotton fibre to the finished items by taking part in this programme.
Imran Asghar, managing director of South Asia and co-founder of Sourcery, expressed enthusiasm about Omax’s involvement, stating, ” With Omax’s support, we will be able to commercialise sustainability and bring much-needed trust among supply chain stakeholders, as we believe trust is a prerequisite for transparency and traceability.”
