Norrona, a Norwegian outdoor clothing company, has become the latest brand to join Fashion for Good, a global initiative that is trying to make fashion more sustainable.
Fashion for Good initiative launched in March 2017 by C&A Foundation, the corporate foundation affiliated with global retailer C&A, is an industry-wide platform in order to help brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion.
Norrona completes 95 per cent of its development in-house and donates 1 per cent of its total revenue to various causes and organisations working on sustainability and environment-friendly initiatives every year.
Brad Boren, Director of Innovations and Sustainability, Norrona, said, “This global initiative to jointly transform textiles into a less intrusive industry through a non-profit partnership involving other leading corporate partners was a perfect fit for us.”
Leading companies like German e-commerce giant Otto Group, Stella McCartney, PVH Corp, Adidas, C&A, Galeries Lafayette, Kering, Target and Zalando are among the 123 companies from Europe, North and South America and Asia who are already a part of this initiative.
According to Katrin Ley, Managing Director, Fashion for Good, “With Norrona as an affiliate partner in our portfolio, we gain a solution driven and agile partner who has demonstrated deep committment to implementing sustainable innovations. Moreover, their in-house development approach and experience in responsible production is of great value for Fashion for Good and our ecosystem.”
