Lindex, a European fashion chain, has joined Canopystyle Campaign – a global campaign in the fashion industry to protect endangered forests. The campaign is organized by Canopy, a not-for-profit environmental organization involved in protecting forests, species and climate. Endangered species of forests were losing their homes, as trees were cut to produce fabric, and thus the launch of Canopystyle campaign linked forests and fashion.
Launched two years back, Canopystyle campaign has roped in 55 brands and designers world over. The brands reeled under the campaign, besides providing new solutions such as manufacturing fabrics from recycled clothing, are working to ensure that future supply of viscose doesn’t harm critical forests. The efforts are apparently visible in few critical forests like Indonesia’s rainforests and Canada’s Boreal.
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The link between forest and fashion has shifted a largely unknown issue to an environmental priority for the sector. Lindex’s commitment to Canopy for the campaign is congruous with its goal of achieving at least 80 per cent of their garments from sustainable sources by 2020.
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“Lindex has a strong handle on our supply chain, we see Canopy as a well-positioned partner to help us build a clear picture of who our viscose suppliers should and shouldn’t be moving forward. We are pleased to make this commitment for the future of world’s forests and the people, plants and animals who call these forests home,” says Anna-Karin Dahlberg, Production Support Manager at Lindex.
The leading brands joining the league lends out a clear signal to fabric producers to eliminate sourcing from endangered forests. Furthermore, in 2016, we may see the global viscose supply to undergo independent audits to prove that their fabrics are free of ancient and endangered forests.
